Text on the web is unlike text on any other platform and we all tailor our designs so the end user has the easiest experience reading our content. You might ask, why should I bother making sure my negative space is just right? Negative space helps with both of these problems by leaving designs uncluttered at the same time as drawing attention to the focal point of the page. We don't come online for the task of hunting out a specific string of text underneath a wealth of pointless content you don't care about. Now, what does that have to do with web design? A lot actually. In my experience, the minimalist shopping experience is a lot more pleasant. NEGATIVE SOACE PCHowever, should you venture into another PC store, you're consumed by endless aisles of machines that look and function differently. They're very minimalist and a large amount of the shop floor is given to the products themselves. This is one of the key features of why Apple stores work so well. There's just too much to look at and you have neither the time nor the patience to find what you originally came in looking for. It wouldn't be a comfortable or pleasant experience if you had trouble moving around due to the overcrowded aisles, alongside the sales assistant constantly prompting you with their special offers. This property can then be tweaked to tailor the experience for a better time reading and interacting with the positive space. It's almost subconscious that the negative space follows and actually helps mould and shape how the positive space is laid out and then read. When one designs, his focus is normally on the positive space. (And also, didn't Starbucks change their logo?) In this example, the lack of focus in the background draws your eyes to the mug that is. In photography, any area that isn't in focus could be classed as negative space. Negative space doesn't actually have to be a single block of color. We can inverse the roles and get a completely different view because both of them are working together to mold the image. What do you see? The vase, or the two faces? If you see the faces, that's because, in this particular design, the white space is acting as the negative space, whereas the black is the positive. This can be demonstrated by looking at the optical illusion below. The negative space actually helps to mould and define what the positive space is. For comparison purposes, we call the space that is filled positive. Today, we'll cover how you can use negative space in your designs and work out how exactly it helps give your design a clean, uncluttered feel.Īs I've just explained, white space (or negative space) is the spacing between different elements which contains nothing. In most cases, we use white space (also referred to as negative space) to space out content for easier, and ultimately faster, scanning of a page without the need to put in specific separating elements. In a nutshell, white space is the spacing between different elements, whether it be between the actual sections of the page, or right down to the space between letters. If we grasp control of white space, we can control a subtle, but defining element of a webpage and make good use of it. Space is a fundamental parameter in web design, but also one of the most underrated.
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